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§ Tracker · Kenya · ODPC · 2024

Robinah Nyambusi v Platinum Credit Limited

Complaint dismissed. ODPC, 16 February 2024.

Record ID
ke-odpc-2024-0024
Case reference
ODPC Complaint No. 2396 of 2023
Jurisdiction
Kenya
Regulator
ODPC
Type
determination
Complainant
Robinah Nyambusi
Date decided
16 February 2024
Respondent type
private
Sector
digital lending
Alleged violations
unauthorised image/photo use, lack of consent, commercial use of personal data, unlawful processing
Provisions cited
s.25 DPA 2019, s.32(1) DPA 2019, s.37(1) DPA 2019, s.56 DPA 2019
Outcome
complaint dismissed
Status
final
Source
Official document ↗
Source integrity
SHA-256 53c3f7bd490779b7…
Record verified
30 July 2026

The facts

The complainant alleged Platinum Credit Limited used her image in a marketing campaign without her consent. The Office found her image had been used on a flyer without prior informed consent, but that the flyer was shared internally rather than used commercially, and the respondent permanently deleted her image from its database once the matter was raised.

Orders and outcome

The complaint was dismissed and compensation declined because commercial use was not proved. The respondent was directed to have all current employees sign a media consent and release form to prevent a recurrence. Dated 16 February 2024.

CONSENT · DISMISSED · FINTECH · MOBILE-LENDING · UNLAWFUL-PROCESSING

Cite this decision

ODPC (Kenya), Robinah Nyambusi v Platinum Credit Limited, ODPC Complaint No. 2396 of 2023, determination of 16 February 2024. African Data Protection Enforcement Tracker, Law Lab Africa Research, https://research.lawlab.africa/tracker/kenya/odpc/2024/platinum-credit-limited/ (accessed 23 October 2026).

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