Fatuma Hadi Ali, suing on behalf of J.A.A (minor) v Nova Pioneer Kenya Limited

Complaint upheld; compensation ordered. ODPC, 21 June 2024.

Record ID

ke-odpc-2024-0072

Case reference

ODPC Complaint No. 502 of 2024

Jurisdiction

Kenya

Regulator

ODPC

Type

determination

Complainant

Fatuma Hadi Ali, suing on behalf of J.A.A (minor)

Date decided

21 June 2024

Respondent type

private

Sector

education

Violations

unauthorised use of minor's image, lack of parental consent, commercial use of personal data

Provisions cited

not specified in the source

Outcome

complaint upheld; compensation ordered

Compensation

KES 950,000 (≈ USD 7,200 at the decision date)

Status

final

Source

Official document ↗

Source integrity

SHA-256 c7e771a7faea93c7…

Record verified

30 July 2026

The facts

The complainant, suing on behalf of her minor child, alleged that Nova Pioneer Kenya Limited used the child's image for commercial purposes on two billboards and on its website without consent. The complaint was received on 26 March 2024. The ODPC found the school liable for violating the minor's right to be informed of the use to which her personal data would be put and for using the data commercially without the parent's express consent, noting that children's personal data requires special protection because of their vulnerability.

Orders and outcome

An enforcement notice was issued against the respondent, and it was ordered to pay Kenya Shillings nine hundred and fifty thousand (KES 950,000) as compensation. The Office declined the Kshs. 4,500,000 the complainant had prayed for as inordinately high. Dated June 2024.

IMAGE RIGHTS · MINOR · CONSENT · EDUCATION · ADVERTISING

Cite this decision

Same respondent

• January 2025 · complaint upheld

Track Kenya enforcement

Get decision alerts by email

Tell us your jurisdictions and we email you when a regulator's decision passes verification. Privacy.