Tracker / South Africa / 2024 / FT Rams Consulting
§ Tracker · South Africa · Information Regulator · 2024

FT Rams Consulting

Enforcement notice issued; infringement notice issued. Information Regulator, 27 February 2024.

Record ID
za-ir-2024-0001
Jurisdiction
South Africa
Regulator
Information Regulator
Type
enforcement notice
Date decided
27 February 2024
Respondent type
private
Sector
professional services
Violations
unlawful direct marketing, failure to honour opt-out requests
Provisions cited
POPIA 2013 s.69
Outcome
enforcement notice issued; infringement notice issued
Penalty
ZAR 100,000 (≈ USD 5,440 at the decision date)
Status
final
Source
Official document ↗
Source integrity
SHA-256 81bf300e5fecfcd2…
Record verified
31 July 2026

The facts

A data subject complained that FT Rams Consulting kept sending direct marketing messages despite multiple opt-out requests. The Information Regulator found the company had contravened POPIA's direct marketing provisions and issued its first-ever enforcement notice, ordering the company to immediately stop messaging the data subject, to procure consent through the Regulator's prescribed form, to seek consent only from data subjects who had not previously withheld it, and to compile and submit a database of data subjects who had withheld or not given consent. The company was given 90 days to comply and warned that failure could carry a minimum sentence of 10 years' imprisonment, a fine of R10 million, or both.

Orders and outcome

Enforcement notice issued with the consent-procurement, database and cessation requirements above, compliance due within 90 days. Dated 27 February 2024 per the spine; the alert is of March 2024.

DIRECT-MARKETING · CONSENT · FIRST-OF-KIND

Cite this decision

Information Regulator (South Africa), FT Rams Consulting, enforcement notice of 27 February 2024. African Data Protection Enforcement Tracker, Law Lab Africa Research, https://research.lawlab.africa/tracker/south-africa/information-regulator/2024/ft-rams-consulting-direct-marketing/ (accessed 30 August 2026).

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