Tracker / Senegal / 2022 / SONATEL S.A
§ Tracker · Senegal · CDP · 2022

SONATEL S.A

Formal notice (mise en demeure): cease non-consented automated prospecting calls, collect prior specific consent, provide effective short-delay opt-out and update consent tools across all short-code services; publication on cdp.sn ordered; sanction committee to be seised if unfruitful. CDP, September 2022.

Record ID
sn-cdp-2022-0001
Jurisdiction
Senegal
Regulator
CDP
Type
enforcement notice
Date decided
September 2022
Respondent type
private
Sector
telecoms
Violations
commercial prospecting by automated calling machine (short code 221200216, Hello star service) without compliant consent
Provisions cited
Loi n°2008-12 du 25 janvier 2008, art. 30-2 Loi n°2008-12
Outcome
formal notice (mise en demeure): cease non-consented automated prospecting calls, collect prior specific consent, provide effective short-delay opt-out and update consent tools across all short-code services; publication on cdp.sn ordered; sanction committee to be seised if unfruitful
Status
final
Source
Official document ↗
Source integrity
SHA-256 c1787eee26511d95…
Record verified
30 July 2026

The facts

The CDP's plenary put Sonatel on formal notice over commercial prospecting carried out by automated calling from the short code of its Hello star service. The Commission found the operator had not collected customers' prior consent to receive automated calls and had not declared the processing before launching the service.

Orders and outcome

Sonatel was given one month from receipt of the decision to end the breaches, including informing customers beforehand of automated prospecting calls, collecting prior and specific consent, giving subscribers an effective and prompt way to object or withdraw consent, and updating consent and rights tools for all other short-code services; the plenary also decided to publish the formal notice in the Official Journal and to seise the sanction committee, after adversarial procedure, if the notice went unheeded. Dated 2022.

ROBOCALLS · DIRECT MARKETING · TELECOM · FORMAL NOTICE

Cite this decision

CDP (Senegal), SONATEL S.A, enforcement notice of September 2022. African Data Protection Enforcement Tracker, Law Lab Africa Research, https://research.lawlab.africa/tracker/senegal/cdp/2022/sonatel-hello-star-robocall-formal-notice/ (accessed 30 August 2026).

Track Senegal enforcement

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