SENAS (Auchan Retail Sénégal)

Authorisation refused and the sama kalpe loyalty programme suspended; suspension lifted in q4-2021 after the processing was brought into conformity. CDP, September 2021.

Record ID

sn-cdp-2021-0003

Jurisdiction

Senegal

Regulator

CDP

Type

enforcement notice

Date decided

September 2021

Respondent type

private

Sector

retail

Violations

consent collected through pre-ticked boxes on the loyalty-programme enrolment form, no exact retention period in the terms of use, processing implemented before CDP authorisation

Provisions cited

Loi n°2008-12 du 25 janvier 2008

Outcome

authorisation refused and the Sama Kalpe loyalty programme suspended; suspension lifted in Q4-2021 after the processing was brought into conformity

Status

final

Source

Official document ↗

Source integrity

SHA-256 4e72b5e545e3a93b…

Record verified

30 July 2026

The facts

Senegal Auchan Store sought CDP authorisation for the Auchan loyalty programme, which collected customer data through a loyalty card and analysed consumption data. The Commission refused authorisation because consent was not freely collected, with pre-ticked boxes on the enrolment form, no precise retention period was defined in the terms of use, and the processing had been put into operation before the CDP's authorisation.

Orders and outcome

The authorisation request was refused. The following quarter the CDP recorded that the suspension of the Sama Kalpe loyalty programme was lifted after the company revised the enrolment form for explicit and free consent, fixed retention periods of two years for consumption data and until termination of membership for identification data, and limited the data collected. Dated 2021.

LOYALTY PROGRAMME · CONSENT · SUSPENSION · RETAIL

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