Chizzy Taabu Orwa & 2 others v Mast Jagermeister Se

Complaint upheld; compensation ordered. ODPC, May 2025.

Record ID: ke-odpc-2025-0029
Case reference: ODPC Complaint No. 0085 of 2025
Jurisdiction: Kenya
Regulator: ODPC
Type: determination
Complainant: Chizzy Taabu Orwa, Shelmith Nyawira Gitonga and Stanley Kinyua Wachira
Date decided: May 2025
Respondent type: private
Sector: general
Violations: unauthorised image/photo use, lack of consent, commercial use of personal data, unlawful processing
Provisions cited: s.25 DPA 2019, s.30 DPA 2019, s.32 DPA 2019, s.37 DPA 2019, s.56 DPA 2019, s.65 DPA 2019
Outcome: complaint upheld; compensation ordered
Compensation: KES 1,500,000 (≈ USD 11,630 at the decision date)
Status: final
Source: Official document ↗
Source integrity: SHA-256 4afe20f2077a31bd…
Record verified: 30 July 2026

The facts

Three complainants alleged that Mast-Jägermeister SE used their images in its promotional campaign without their consent. The respondent did not respond to the prayer for compensation. The ODPC found the respondent processed their personal data for commercial purposes without express consent.

Orders and outcome

The respondent was found liable and ordered to compensate the complainants KES 1,500,000 in total, being KES 500,000 to each of the three complainants. Dated 16 April 2025.

CONSENT · GENERAL · UNLAWFUL-PROCESSING · UPHELD

Cite this decision

ODPC (Kenya), Chizzy Taabu Orwa & 2 others v Mast Jagermeister Se, ODPC Complaint No. 0085 of 2025, determination of May 2025. African Data Protection Enforcement Tracker, Law Lab Africa Research, https://research.lawlab.africa/tracker/kenya/odpc/2025/mast-jagermeister-se/ (accessed 30 August 2026).

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