Samuel Murimi Nyaga v Incredo Finance

Complaint upheld; compensation ordered. ODPC, 22 September 2025.

Record ID: ke-odpc-2025-0062
Case reference: ODPC Complaint No. 0958 of 2025
Jurisdiction: Kenya
Regulator: ODPC
Type: determination
Complainant: Samuel Murimi Nyaga
Date decided: 22 September 2025
Respondent type: private
Sector: general
Violations: unauthorised image/photo use, lack of consent, commercial use of personal data, unlawful processing
Provisions cited: s.25 DPA 2019, s.30 DPA 2019, s.32 DPA 2019, s.37 DPA 2019, s.45(b) DPA 2019, s.56 DPA 2019, s.65 DPA 2019
Outcome: complaint upheld; compensation ordered
Compensation: KES 500,000 (≈ USD 3,880 at the decision date)
Status: final
Source: Official document ↗
Source integrity: SHA-256 66b4449b2e999d82…
Record verified: 30 July 2026

The facts

The complainant discovered in about April 2025 that Incredo Finance had obtained and used his image on its social media platforms for promotional and commercial purposes without his knowledge or consent. The respondent did not respond to the complainant's prayers before the Office.

Orders and outcome

The respondent was found liable and directed to compensate the complainant KES 500,000. Dated 22 September 2025.

CONSENT · GENERAL · UNLAWFUL-PROCESSING · UPHELD

Cite this decision

ODPC (Kenya), Samuel Murimi Nyaga v Incredo Finance, ODPC Complaint No. 0958 of 2025, determination of 22 September 2025. African Data Protection Enforcement Tracker, Law Lab Africa Research, https://research.lawlab.africa/tracker/kenya/odpc/2025/incredo-finance/ (accessed 30 August 2026).

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