Faith Wanjiku Waruru v Farmers Choice Kenya Limited

Complaint dismissed. ODPC, September 2025.

Record ID: ke-odpc-2025-0066
Case reference: ODPC Complaint No. 0841 of 2025
Jurisdiction: Kenya
Regulator: ODPC
Type: determination
Complainant: Faith Wanjiku Waruru
Date decided: September 2025
Respondent type: private
Sector: general
Violations: unauthorised image/photo use, lack of consent, commercial use of personal data, unlawful data disclosure, failure to respond to erasure request, unlawful processing
Provisions cited: s.25 DPA 2019, s.30 DPA 2019, s.30(1)(b) DPA 2019, s.40 DPA 2019, s.56 DPA 2019
Outcome: complaint dismissed
Status: final
Source: Official document ↗
Source integrity: SHA-256 642d73660e6083a0…
Record verified: 30 July 2026

The facts

The complainant alleged Farmers Choice Kenya Limited used her image in print media and on social media for commercial gain without her express consent. Having considered the evidence from both parties, the ODPC found the respondent met the threshold of lawful processing and did not violate her rights.

Orders and outcome

The complaint was dismissed in its entirety and the reliefs sought were declined. Dated September 2025.

CONSENT · DISCLOSURE · DISMISSED · GENERAL · RIGHT-TO-ERASURE · UNLAWFUL-PROCESSING

Cite this decision

ODPC (Kenya), Faith Wanjiku Waruru v Farmers Choice Kenya Limited, ODPC Complaint No. 0841 of 2025, determination of September 2025. African Data Protection Enforcement Tracker, Law Lab Africa Research, https://research.lawlab.africa/tracker/kenya/odpc/2025/farmers-choice/ (accessed 30 August 2026).

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