The complainant alleged Fairdeal Furniture Limited sent him unsolicited promotional messages without consent, and that its opt-out mechanism was ineffective, preventing him from exercising his right to object, so the marketing messages continued. The ODPC found continued processing of his personal data for commercial purposes without the requisite consent.
Orders and outcome
The respondent was found liable, ordered to compensate the complainant KES 250,000, and an enforcement notice was issued against it. Dated 20 October 2025.
CONSENT · GENERAL · RIGHT-TO-ERASURE · UNLAWFUL-PROCESSING · UPHELD
Cite this decision
ODPC (Kenya), Richard Malelu v Fairdeal Furniture Limited, ODPC Complaint No. 1042 of 2025, determination of October 2025. African Data Protection Enforcement Tracker, Law Lab Africa Research, https://research.lawlab.africa/tracker/kenya/odpc/2025/fairdeal/ (accessed 23 October 2026).
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