The complaint alleged that DMI Education Services Ltd, operating as St. Joseph International school, used a minor's images for advertisement on its billboard without the consent of the minor's parent. The ODPC found the respondent used the minor's personal data for commercial purposes without express consent, noting the special protection minors' data requires.
Orders and outcome
The respondent was found liable and ordered to compensate the minor's parents Kshs. 700,000 for processing the minor's personal data for commercial purposes without express consent. Dated February 2025.
ODPC (Kenya), Benjamin Ouma, suing on behalf of KDA (minor) v Dmi Education Services Ltd, determination of February 2025. African Data Protection Enforcement Tracker, Law Lab Africa Research, https://research.lawlab.africa/tracker/kenya/odpc/2025/dmi-education-services-ltd/ (accessed 23 October 2026).
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