Benjamin Ouma, suing on behalf of KDA (minor) v Dmi Education Services Ltd

Complaint upheld; compensation ordered. ODPC, February 2025.

Record ID: ke-odpc-2025-0005
Jurisdiction: Kenya
Regulator: ODPC
Type: determination
Complainant: Benjamin Ouma, suing on behalf of KDA (minor)
Date decided: February 2025
Respondent type: private
Sector: education
Violations: unauthorised image/photo use, lack of consent, commercial use of personal data, unlawful processing
Provisions cited: s.25 DPA 2019, s.30 DPA 2019, s.32 DPA 2019, s.33 DPA 2019, s.37 DPA 2019, s.56 DPA 2019, s.65 DPA 2019
Outcome: complaint upheld; compensation ordered
Compensation: KES 700,000 (≈ USD 5,430 at the decision date)
Status: final
Source: Official document ↗
Source integrity: SHA-256 3be00d870829ff38…
Record verified: 30 July 2026

The facts

The complaint alleged that DMI Education Services Ltd, operating as St. Joseph International school, used a minor's images for advertisement on its billboard without the consent of the minor's parent. The ODPC found the respondent used the minor's personal data for commercial purposes without express consent, noting the special protection minors' data requires.

Orders and outcome

The respondent was found liable and ordered to compensate the minor's parents Kshs. 700,000 for processing the minor's personal data for commercial purposes without express consent. Dated February 2025.

CONSENT · EDUCATION · UNLAWFUL-PROCESSING · UPHELD

Cite this decision

ODPC (Kenya), Benjamin Ouma, suing on behalf of KDA (minor) v Dmi Education Services Ltd, determination of February 2025. African Data Protection Enforcement Tracker, Law Lab Africa Research, https://research.lawlab.africa/tracker/kenya/odpc/2025/dmi-education-services-ltd/ (accessed 30 August 2026).

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