The complainant alleged that Wananchi Group and its product Zuku kept sending her promotional marketing messages despite the termination of her agreement and her objection to receiving them. The ODPC found the respondent liable for violating her right to object to the processing of her personal data for direct marketing purposes.
Orders and outcome
The respondent was ordered to compensate the complainant Kshs. 250,000 for violating her right to object to processing of her personal data for direct marketing purposes. Dated 16 December 2024.
ODPC (Kenya), Sherleen Wawira Kiura v Wananchi Group K Ltd, ODPC Complaint No. 1475 of 2024, determination of 16 December 2024. African Data Protection Enforcement Tracker, Law Lab Africa Research, https://research.lawlab.africa/tracker/kenya/odpc/2024/wananchi-group-k-ltd/ (accessed 23 October 2026).
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