Accessorize With Style

Complaint upheld; compensation ordered. ODPC, 22 April 2024.

Record ID: ke-odpc-2024-0041
Case reference: ODPC Complaint No. 0151 of 2024
Jurisdiction: Kenya
Regulator: ODPC
Type: determination
Date decided: 22 April 2024
Respondent type: private
Sector: general
Violations: unauthorised image/photo use, lack of consent, commercial use of personal data, unlawful processing
Provisions cited: s.25 DPA 2019, s.26 DPA 2019, s.29 DPA 2019, s.30 DPA 2019, s.32 DPA 2019, s.37 DPA 2019, s.56 DPA 2019, s.65 DPA 2019
Outcome: complaint upheld; compensation ordered
Compensation: KES 6,300,000 (≈ USD 47,700 at the decision date)
Status: final
Source: Official document ↗
Record verified: 12 March 2026

Summary

The ODPC upheld a complaint against Accessorize With Style concerning unauthorised image/photo use, lack of consent, commercial use of personal data. The determination considers s.25 DPA 2019, s.26 DPA 2019, s.29 DPA 2019, s.30 DPA 2019. The Office ordered KES 6,300,000 in compensation.

CONSENT · GENERAL · UNLAWFUL-PROCESSING · UPHELD

Cite this decision

ODPC (Kenya), ODPC Complaint No. 0151 of 2024, determination of 22 April 2024. African Data Protection Enforcement Tracker, Law Lab Africa Research, https://research.lawlab.africa/tracker/kenya/odpc/2024/accessorize-with-style/ (accessed 22 July 2026).

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